Self-Initiated & Funded

Onflo is a social media application designed for business growth of sales-driven teams. Various companies and organizations can use Onflo to enhance their performance by sharing multi-media posts with their team members.


My role: User research, Market research, Conceptualization, Feature ideation, Prototypes, Visual Design, Marketing & distribution, Developer hand-off

Development Team: Hidden brains (Ahmedabad)

Year: 2017 - 2020


Problem Context

The rise in social commerce with the advent of social media led to a transition of sales from a door-to-door selling to digital selling. In the world of direct-selling, it becomes crucial for employees to share their daily achievements and build a strong network.

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What is the current market lacking?

Most of the current digital platforms in the market either focus on chatting and communication between teammates or on sharing content in a news-feed format. There is a lack of a one-stop solution that enables a professional organisation such as a sales-driven team to generate and share multi-media content as well as communicate with their teammates.

Moreover, platforms like Facebook and Instagram have become a mix of personal and professional spaces, creating a need for a business setup.

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<aside> ❓ Lack of a one-stop-solution for content sharing, team networking and learning.

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<aside> ❓ Drive business sales force in the new age of social commerce and smartphones.

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<aside> ❓ Keep a distant personal and professional life while engaging with social media.

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Understanding the user