Product Sprint @ Hora.AI

The project was a quick two-week sprint. The business team wanted to release a product that would gravitate the young, working-class audience towards a fast and easy way of managing their transactions.

The app was to be released as a beta version to test the data science models by categorizing all the transactions as income and expenses. It was also briefed to include marketing the main loan-lending application released by the startup.


My role: Market Research, Concept brainstorming, Interface Design, Design System

Development Team: Ankit Gupta, Satyender Yadav

Year: 2020


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Research

User Surveys

Due to a time constraint, extensive user research could not be conducted to throuougly understand what people require. As a quick exercise, I sent an online survey to my teammates, family and friends to get a glimpse of their current behaviour and requirements.

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Brainstorming

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