The project was a quick two-week sprint. The business team wanted to release a product that would gravitate the young, working-class audience towards a fast and easy way of managing their transactions.
The app was to be released as a beta version to test the data science models by categorizing all the transactions as income and expenses. It was also briefed to include marketing the main loan-lending application released by the startup.
My role: Market Research, Concept brainstorming, Interface Design, Design System
Development Team: Ankit Gupta, Satyender Yadav
Year: 2020
Due to a time constraint, extensive user research could not be conducted to throuougly understand what people require. As a quick exercise, I sent an online survey to my teammates, family and friends to get a glimpse of their current behaviour and requirements.
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